By CLIFFORD WEBB,
Midland Industrial Correspondent
Five hundred British Motor Corporation distributors representing the whole Morris, Austin, MG, Wolseley and Riley distribution network crowded into the exhibition hall at Longbridge yesterday for a question and answer session on their future with Sir Donald Stokes, chief executive of British Leyland Motor Corporation.
Many of them went in to the meeting expecting to hear the worst from a man who in the past had been critical of B.M.C.’s retention of such a wide range of marques. To their amazement. Sir Donald told them that reports that he was dropping Wolseley and Riley were way off the mark and both will continue to be produced and sold alongside the main Austin and Morris ranges. It is not clear, however, how long this will continue, and there was considerable speculation last night that it was only an interim measure while Sir Donald tackles the more pressing problem of the 5,000 B.M.C. dealers who at present compete not so much with the opposition as with each other.
But he left the distributors at yesterday’s meeting in no doubt that unless they themselves are prepared to reorganize their own operations and put pressure on their dealers to do the same, they can expect short shrift. At the same time he reassured them:
‘I have no intention of presiding over the liquidation of any of our real assets. Obviously there will be pruning and re-adjustment but together with my colleagues, and I could not wish for a more competent and enthusiastic bunch, I am determined that with your help we are going to recapture far more than our present share of the domestic market.’
He promised them a completely new model policy for the next five years under the direction of Harry Webster recently promoted from Standard Triumph to become chief engineer of British Leyland’s volume car division. He detailed the changes being made in the long awaited 1500 saloon whose delayed appearance leaves such a gap in the middle of the B.M.C. range.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.