Archive : Rover opens £380m car plant

Published: Tuesday, July 21, 1992

Rover Group, the car-making unit of British Aerospace P.L.C., yesterday opened a $380 million car assembly operation that it said would rival the factories of its Japanese competitors. A new 360,000-square-foot assembly plant has been installed at Rover’s existing Cowley plant, near Oxford, England, uniting operations that used to be spread among three factories. The plant has a capacity of 110,000 cars a year. With the introduction of Japanese-style production techniques, Rover plans to increase production at Cowley within two years from the current 33 cars a day for each worker to 40 cars, well above the European average of 31.

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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