Sometime in 1979, the Austin-Morris product planners would have met with BL’s upper management to explain the LM10 strategy. This model set perfectly demonstrates how the Montego saloon and estate were developed from the Maestro and, more intriguingly, how an upper middle market hatchback was also planned.
The modular model is comprised of a centre section and several front/rear sections, which can be added and removed as neccessary. It is amusing to think that, in some high level strategy meeting, a member of the Austin-Morris team would have been juggling these models in order to demonstrate the possibilities.
Thanks must go to the nice people at Gaydon for allowing us to photograph these models for posterity.
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.