Archive : E-type steals the show at Geneva

GENEVA Thursday

Britain’s new E-type Jaguar was hailed by the Swiss press today as the “sensation” of the 31st Geneva International Motor Show.

Sir William Lyons, chairman of the Jaguar Company, was standing beside a model of the car which is making its world premiere here when the show opened today.

“We have already received a flood of orders.” Sir William said.

“I cannot give any accurate figures at the moment because many dealers ordered the car unseen, while their orders have been coming in since the car was introduced to the public yesterday.”

The first personal sale was to M. Jacques Charrier, husband of Brigitte Bardot, the French filmstar. He flew to Geneva from Rome yesterday to test the 150 mph car. There is no advertised price for the car but it is understood that it is selling for about £2,860.

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams


Add to the debate: leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.