Land Rover UK has today reported that UK registrations of the company’s models increased by 28% in 2010 when compared to the previous year – just over 42,000 new vehicles were registered in 2010 as opposed to around 33,000 in 2009.
The Freelander 2 led the increase in sales with new registrations up by 37% on the year before but, with 4,069 registrations in 2010 compared to 3,152 in 2009, Range Rover sales also showed a significant increase of 29%. Discovery sales were up by 27% year-on-year while Range Rover Sport sales increased by 23% and Defender sales were up by 11% year-on-year.
Colin Green, Land Rover UK’s Managing Director, commented: “Increasingly, customers are looking at the bigger picture and considering the overall cost of car ownership before making a purchase decision. Improved fuel economy, combined with excellent residual values, has helped grow Land Rover sales and increase the brand’s share of the UK 4×4 market.
“Whilst the retail environment may remain challenging, 2011 will see us build on last year’s excellent sales results. We will continue to invest in new product, not least with the launch of the new Range Rover Evoque later in the year.”
The Evoque will, in fact, be revealed to the British public in the metal for the first time at the London Boat Show this evening by Land Rover’s Brand Director, John Edwards, and Design Director, Gerry McGovern, prior to reaching the showrooms here in the UK later this year.
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