Land Rover’s exciting DC100 Concept will be unveiled to the public at the IAA in Frankfurt and clearly signals the company’s intent to replace the Defender with a brand new car. The new concept is a long way away from being a production-ready vehicle, but shows that Land Rover is ready to shun the existing car’s styling in attempt to modernise its entry-level off-roader.
Land Rover is giving little away about the concept, but has confirmed that a new Defender will be hitting the market in 2015. It’s a difficult job to replace such an icon and Land Rover has been there before with the SD5 and LCV2/3 projects, both of which were stillborn.
The DC100 is expected to be underpinned by a ruggedised – and cheaper – version of the Discovery 4 platform and should be able to match its bigger brother’s celebrated off-road capability. For the car to sell to existing customers, as well as to encourage new buyers in, the new Defender will need to be offered in a range of bodystyles (pick-up, crew-cab, short- and long-wheelbase), as well as a three-tonne towing capability… Mind you, the customers of the existing Defender are a unique bunch of die-hards – and keeping them on board might well not be Land Rover’s number one priority in its search for increased market share.
Ultimately, it’s a discussion point, and will encourage debate about the future of the Defender – it will be interesting to hear what AROnline’s readership thinks…