Blog : How to market the MG6

Carole Nash Classic Insurance Specialists

Simon Weakley

It has been said on AROnline many times before that MG Motor UK is not doing enough to promote the MG6 to a wider public. Sales have therefore been, to say the least, limited – even accounting for the Avis fleet deal.

However, in defence of MG Motor UK, the cost of ‘above the line’ press and TV advertising is prohibitive if the brand is selling very low numbers. Manufacturers look at cost per vehicle sold and it is much easier to justify a £10 million TV advert if you are selling 50,000 units a year than if you are selling 1000 units.

The other issue for MG Motor UK is that it has not got full UK coverage with many open points so national advertising will be wasted in many cases. That said, are MG Motor UK doing enough to promote the brand and the MG6 in particular? The answer has to be no.

How, then, could MG improve their marketing in 2013 without breaking the bank, particularly with the launch of the MG6 Diesel in December and the MG3 in 2013? The latest MG dealer – Charles Warner of Lincoln have just run an innovative marketing promotion at Morrisons Supermarket in Lincoln, in conjunction with my automotive consultancy – One Vision Marketing.

The car has been on display for five full days including a Saturday at Morrison’s in Lincoln prominently sited’ front of house’. Many dealers do these sorts of promotions but either leave the vehicle unmanned or rotate car sales staff to do stand duty. Unmanned displays might raise awareness but do not drive sales and help build the database for future opportunities. Using sales staff from the dealership often does not work either. Sales staff perceive that, if they are away from the showroom, they are missing opportunities to sell and, as the majority of their salary derives from commission, this is a problem.

The approach we took with Charles Warner was to provide fully qualified market research staff to undertake stand duty, fully trained in the features and benefits of the MG6 and the retail offers available at present. Market Researchers are trained to have good listening skills and to gain information pertinent to the potential sale. We also used detailed contact sheets to grade the prospects into gold, silver or bronze leads.

How did the event go and what did people think of the MG6?

Firstly the raw statistics… We talked to 186 potential prospects who stopped and looked at the car in some detail. We data captured 39 prospects for either a brochure request or test drive. Eight of those prospects indicated that they wanted a test drive and a similar number were graded gold prospects. Two prospects indicated that the MG6 would be their next car and one prospect indicated that they would be buying in December to take advantage of the MG offers. We also had one fleet request for six vehicles which MG Motor are pricing up as a lease deal and an offer from a businessman to display the car at a business club meeting at the Bentley Hotel in Lincoln.

Additionally, Morrison’s has a footfall of at least 30,000 people at the Lincoln store per week so the promotion far exceeds an advert in the local newspaper. Feedback from Charles Warner is that they are very happy with the promotion given the time of year and the overall cost.

We also have collected some interesting research data for MG which we will pass onto the Zone Manager. 90% of the prospects who stopped were either male or in a couple. Nearly all were over 50 years old. Predominantly the current ownership profile was Rover 75, Vauxhall Vectra/Insignia, Ford Mondeo and Jaguar X-TYPE – in other words people who drove family cars with a predisposition for British brands.

The split of interest between petrol and diesel was 60:40 in favour of diesel and two enquiries were Motability. The fleet enquiry was an environmental firm with a buy British car policy.  Most people loved the style of the car and were truly impressed with the MG offers which make the car very affordable. Boot space, specification and styling were the main positives.

In terms of product feedback a few prospects would have liked to have a stone beige interior option as well as the dark grey and a wood pack instead of the aluminium trim option. The Jaguar prospects and some Rover 75 owners requested this. An exterior chrome pack was also requested by a few prospects to lift the look of the car. A few MG enthusiasts said that more ‘MG’ needed to be injected into the interior and that it looked too Japanese.

MG needs to consider broadening the appeal in this way as the target market want a comfort specification as well as the overtly sporting model offered at present.

The dealer concerned, Charles Warner, is very happy with the results so far and is hoping to convert some of those leads into firm sales. We will be speaking to MG Motor UK with a view to offering similar promotions across their network as a cost effective way of promoting the MG6 and new MG3 when it is launched next year.

It is certainly true that the car buying public are very happy that MG is back. It’s just that 80% of those that stopped at the stand were unaware that a model was available! MG Motor UK really needs to divert some of their marketing budget into this sort of activity. I hope that the company does.

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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52 Comments

  1. Surely the parent company can spare a few quid for ads,but while its a one model range maybe they are holding back until the 3 and 5 become available.

  2. Some interesting quantitative and qualitative data here that could form the basis of future research to pinpoint more specific enhancement to colour and trim features, but also to influence both ‘above the line’ and ‘below the line’ advertising. Even ‘below the line’ advertising through initiatives such as sales brochures and price promotions seem to be inaffective in drawing awareness to the product.

    However, what was the average age of the sample who took part?

    MG Motor UK Limited needs to take note of the findings of this mini study and develop it further with a larger sample and in different regions. This would account for potential regional variations where the lack of awareness of the MG6 might be down to a lack of a local dealer presence or poor ‘above the line’ advertising in general.

  3. So why does it take a small independent idea to do what a major firm should be doing? It makes me wonder just what on earth they do in that office all day.

    Whilst the dealer network is small, concentrating efforts within a certain radius in the way that these guys have is one way of gaining awareness for the product and actually turning them into sales.

    One point that has been made is that MG still needs a strong identity.. a look.. Whilst the MG6 is far from offensive, it still looks like any other generic Oriental brand with an MG badge stuck on… no matter how much the machine gets fettled to it’s finest state, if it don’t look the part then many people aren’t going to take any notice of it in the first place.. 30,000 shoppers a week and only 186 people stopped to look at it in the first place…. wow!

  4. A brochure request? You couldn’t even take a brochure away? What percentage of buyers walked when there was no crisp stapled dream to persuse whilst Ethel did the weekly shop?

  5. @4 i see your point as regards figures,but most people just want to get in and out of a supermarket without being canvassed off anyone about anything,at least they are trying,but why not carpet bomb the town with a small brochure or leaflet through the door rather than a mini customer clinic outside a supermaret?shopping gets on my tits and i make the experience as fraught and awkward as i can for my girlfriend like parking as far from the entrance as possible,just so she goes on her own,its just the worst place i can think of going to.

  6. Those figures do stand out though; 186 / 30,000 = Only 0.6% of shoppers even having enough interest drummed up to stop and talk about the car. Only 4% of those, or 0.03% of the total footfall wanted a test drive.

    I’d have been really quite pissed off if i’d paid someone to represent my firm and they returned with figures like that.

  7. “The fleet enquiry was an environmental firm with a buy British car policy.”

    I take it that you made it completely clear to them where the car was actually built?

  8. I have to agree with the wood pack and Oatmeal (Jaguar) colours. It should at least be an option, (afterall a black interior ona hot day is NOT GOOD)…. and so too should be an improved semi-serious factory body kit, which you would think would be no trouble for the Chinese fellas. I dont like the side view of the car i think the body kit skirts should be level with the ground.

  9. Its a good start. Rather than doing a national campaign (which they need to do as well) they should be advertising in the areas where the cars are sold using local newspapers.
    Loaning cars for local events, such as by providing a ‘radio car’ for Radio Local (with mentions) is another.

    As regards doing supermarkets, 30000 footfall may include many customers who shop daily or at least frequently. I’ve done in-store canvassing (its a soul destroying job- believe me) and it only works when customers have the leisure time to stop and talk. If they’ve spent ten minutes just finding a parking spot then had to queue at the checkouts they won’t want to talk to canvassers- so the success rate changes on a daily basis- from experience there are some days where you just won’t get anywhere wheras other days can be golden.

  10. Oh, and supply some vehicles to Police Forces (as I’ve said elsewhere). Police forces are allowed to use cars that advertise (presumably subject to certain rules, I’d imagine), and at this time, with ‘The Party of Law and Order’ slashing Police budgets (and thus their ability to actually do their job), being provided with free Police vehicles (which could remain in the ownership of MG Motors so that they would have some resale value- if anyone wants to buy a second hand cop car that will have been valve-bounced down the road at 50mph in second gear everywhere).

  11. I`m pleased about this story as it shows some initiative on the side of the dealer. With regards to Mr Carling (comm12) it makes no difference if there were many enthusiasts on the day… as the old sales phrase goes “every suspect is a prospect”

    With cars, its all about numbers and conversions. It costs nothing to chat to folk, even if just to make brand awareness. Supermarket stands do work, having done many myself in the past – yes its soul destroying, but to spend a few hours looking like Denis Norden (clip board in hand) to sell one or two motors is worth it IMO.

    But at the end of the day, MG Motor also need to make people aware, but to prat around on facebook or twitter to do the bulk of your outreach is pointless and dare I say it, slightly amateurish and not befitting ANY brand that so badly needs to be taken seriously.

    Hats off to dealers like the above who actually have the attitude and fore-sight to leave the warm glassy and coffee aroma of the showroom, rather than some of the multi franchise dealers who seem quite happy to have an MG 6 parked in a corner of the showroom while the sales lads peddle their other brands instead – and then moan and whine about the slow selling MG6.

  12. Just to clarify, for those of you who think the figures are low. It would have been very easy to get 500 names on a database by pushy canvessing and running a competition. That just provides dud leads to go through which manufacturers do all the time! The 186 figure relates to people who stopped and engaged with us, and we were only on stand duty for 50% of the time the car was on display as the store stays open late into the evening. Given the average MG dealer is selling 8 cars per year retail, if 2 cars are sold off this event that will be a result, and MG are quoting for a fleet deal of 6 cars. This event has only cost the price of the average advert in the local paper.

  13. If the people don’t come to the showroom, go to where the people are.
    If every MG dealer did this, they’d sell a lot more cars.
    Do take some brochures next time – brand awareness is disastrously low, and brochures may well be loaned/given to reltives, friends, neighbours, etc. They won’t cost much, being printed in China!

  14. 100% agree with the light colour interior trim option. Offering a ‘Rover’ disguised as a MG would please some of the young old duffers like me. hang on, even my MG Maestro manged to use light grey and red.

    Sick to death of black seats and trim. why does anyone buy a grey car the grey black trim, just don’t get it!

  15. Hi Ken, Thanks for your feedback. We did have some brochures to give away, but where possible wanted to data capture prospects so sending brochures out in the post made more sense. We have posted or gave away 50 brochures, but maybe could have done more. Will consider this.

  16. @19

    In Ebbw Vale, they’ll be roasting chestnuts over a blazing ‘6, if a certain clip on YouTube is anything to go by.

    Elsewhere, I’d suggest giving away a free pair of Farah slacks with elasticted waists with every purchase…

    …in beige, of course.

  17. Shopping Centre car displays are usually good for passing 10 minutes if the missus is in a ladies clothes shop trying on whatever it is.

    Usually things like Chevy Matizes or their SUV thing.

    Need to have the car there, the name is well spelt out, but they need to prominently display whatever finance deal is on offer (£199 a month w/ £2k deposit in small print might tempt those whos’ car is on its last legs)

  18. @ Simon W, my point wasn’t a criticism of your idea and approach but one ot the things you highlighted yourself.. MG does not have an identity… Certainly not one with ‘wow’ factor. Far from offensive and not matter how engineered it is, it certainly doesn’t turn heads other than for the occasional “Not seen one of those before” reactions. I fear the same for MG3 and even a possible negative reaction to the exterior of the MG5

  19. Oh, that was the new MG blocking up the supermarket…
    Think I’ll look out for a ZT, afterall at least it looks purposeful and not like a Korean Passat.
    I think the figures speak for themselves here, as much as we all want the car to be a winner, it needs to look like a winner or be priced accordingly. The lack of drive from MG to actually sell the car, to me at least, shows a lack of confidence in the product and that is translating into poor sales. Not enough has been done to capitalise on the touring car championship cars performance and standing an MG outside a supermarket, the traditional haunt of cheap motors doesn’t cut the mustard in my book. I’m pretty certain a leaflet through the door and a Lincs FM ad with a dealer day would have produced more than 0.03 of results.
    I would have turned out for that and brought a few friends too, as perhaps a drive of the car would actually improve my understanding of what MG means now and what they are trying to achieve with the product.
    I desperately want MG to rise from the ashes of the phoenix four and stimulate jobs back in Birmingham, but that’s not going to happen until someone grasp the metal and charges the hill! We have the capacity and wherewithal to make this a success, so get the car out there on customer clinics and give the dealers a product the customers want and the necessary backing to sell it.
    If that means dropping the price a couple of grand to get them out of the door, so be it. We all know how over pricing the City Rover shot MGR in the left testical…

  20. A great idea but next time go one step further and as well as sufficient brochures and the finance deals, have a test drive car or two circulating outside on a 15 minute rota. Even if it is justsalesmen giving prospects a quick trip around the block. Give them a trade in price as their car is likely to be in the car park anyway. Put up a large wide screen TV with the BTCC television coverage on “repeat”. In other words, just move the garage sales activities to the store.
    It wouldn’t hurt for MG Motors to have a roving squad of sales people and cars to travel around representing the local dealer.

  21. You can hang around supermarkets all you like but the fact is that MG have no real USP. There car offers a standard warranty, it’s not particularly cheap and offers the purchaser the prospect of appalling residuals. The product itself is good I grant that but where’s the reason to buy one over another marque?

    The answer is to adopt a cheaper price point then as you add value such as better warranties, better residuals etc you can then increase the price as Kia and Hyundai have done.

    I’m genuinely taken aback at the truly woeful marketing of this product and abismal sales figures just depress me every month. The diesel will help a little but it won’t tempt people out of a VW or BMW. It is still uncompetitive on emissions and will not be a good lase deal either. The car is really the wrong product for this market, they need to focus on the 3 and 5 and send the 6 packing.

    I offered my services as a marketer to MG about the time of the MG6 launch and they said they didn’t need any help. Now they need all the help they can get.

  22. Not being funny, but If you put a car like that outside most Morrisons, the average age would be over 50 – it’s the same wherever you go. It doesn;t really give much in the way of real information about how to market the car, just information about how to market the car to over 50’s who prefer their interior, much like their pants, in ‘beige’. Not a criticism of those people or in fact the idea, but this if MG or any car company were to take action from results as biased or as narrow minded as this they would go out of business long before MG’s own woeful attempts hammered the final nail in. As someone else said, if your off for a bag of sprouts to Morrisons, you are hardly in car buying mode. I’ve been stopped before when cars have been left in shopping precincts and the like I in order to get people off my back politely I give the usual spiel “buying in next 3 months, company car blah blah blah”

    What MG could learn from is the viral adverts that MG of old benefitted from for the Z range. When one considers how successfully MGR effectively re-launched the MG badge to the mainstream back in 2001 (forgetting the niche TF for a moment, MGR effectively laucnhed a full segment model range and sold them very very well) it makes you wonder how on earth MG are struggling to even sell 20 a month today?

  23. I would just like to pick up one or two points made, having done similar events for Honda and Ford. Firstly you do need a strong offer and then fact that the MG6 can be bought with £3000 off from £12500 drew a lot of positive comments. Most people placed the car as more expensive than that. I agree with many of your comments that more promotions need to be done but getting people to view the car is a good start! Booking test drives and building the database is also good practise. However when working at Renault we ran many competitons and just filled the dealers with bum leads from people that wanted to enter for a free holiday. Also the number of leads generated compares quite well with work done with Honda Jazz. Research suggests that the private buyer of new cars is generally over 50, and younger buyers are fleet user choosers. A lot more needs to be done but this was a pilot event. Just thought people might be interested in the results.

  24. @26, James,

    Are you suggesting that most Morrison’s customers are over 50?

    Not my local one- admittedly around lunchtime maybe, as Morrison’s cafe seems popular with pensioners who don’t seem to mind the poor service offered. But the rest of the time it seems to have a broad age range- after all, we’ve all got to eat.

    By Chris Baglin, aged 43 and a half.

  25. I apreciate the feedback from this event and at least you are trying! It unfortunately also highlights the woeful attempt at marketing by SAIC/MG UK. It took Skoda a massive marketing spend supporting a first class product and a good few years to overturn a somewhat negative image but in teh end they succeeded. Somehow MG UK are just not in that league for reasons which leave me baffled. Is there a supply issue in China such that they couldn’t cope with sales of any volume…..? I quite like the car and will seriously consider a diesel in a couple of years time. I also agree with many of the comments above which will hopefully feed through into a facelift sooner than later but they also show that had some decent pre-launch clinics taken place they might have already addressed such issues.

  26. The only thing that still makes me cringe a bit, especially with all the wraps on the car, is the lack of use of big MG octagons.

    The MG lettering on the car is as bland as it comes, and it needs big octagons like the XPower ones I see regularly on boy-racer ZRs and ZSs. Like Steven’s comment about red seatbelts, they need to recapture the excitement generated when the marque was relaunched in 1982 and an identikit saloon with low-key badges and trim won’t cut it.

    Hats off to Charles Warner for being proactive and I hope they reap some rewards from this event

  27. Every time I speak to MG or SAIC executives I talk endlessly about the need for red seatbelts. The last time was this time last week, and encouragingly, the guy who I did it to first was an ex-MG Metro owners. So fingers crossed, eh…

  28. I agree with Keith, red seatbelts would help to spice things up a little. The basic design of the interior is sound, but MG need to offer a wider range of fabric and leather colours. Currently it feels a little too much like a white-good car .

  29. Good luck to Charles Warner whos other marques include Vauxhall/Chevrolet they are doing the right thing taking cars to the people and most importantly talking to the people,every person who looks at the car is aware that MG marque is alive and kicking even if they do only collect brochures,if the cars just sat in the showroom it would take many, many months to get product infront of that many people. Advertising in the press can be very costly and it is not always effective , a nationwide TV campain needs nationwide dealer networks.

  30. Getting a name and address to post a brochure to gets you on the mailing list as an ongoing prospect.

    When looking for a new car for her indoors we considered the Lancia Ypsilon and a dealer had a couple of cars on display at a main garden centre – inspired target marketing – don’t knock the “grey”/over 50 market since chances are they can afford a new car and will be loyal. If you’ve got a new product that nobody knows about you’ve got to get out there – no point waiting in vain for customers to visit you.

    It’s disappointing that there are still large areas of the countries with no MG dealer – people in this sector expect local service and aren’t bothered about big shiny showrooms. Enough long established dealers are losing franchises to big company-owned chains under suspect “rationalisation”, eg my local family owned Fiat dealer who has been trading for donkeys years – MG needs to get out there and get them signed up.

  31. Interesting indeed… Over 50’s, wanting chrome and wood trim,lighter upholstery, it’s not an MG they’re after, they’re missing their ROVER. I had a Merc 180 rental for 10 days, what a load of s*yte, engine was so rough and noisy that only at the pump did I realise it wasn’t a diesel!!! Then the interior is very and I mean VERY plasticy, window switches are flimsy at best, space is limited, who on earth can be proud of that on their driveway let alone driving it…
    £ 3K off the price list..Shows that they were overpriced or stock’s not moving, or a bit of both!

  32. I think that the mg6 should be fitted with body colour alloys and tyres. It would then become more eye catching. this ploy would give the car more of an identity. Folk would talk more about it if it looked more radical.

  33. Some interesting points –

    1. ‘National press and TV adverts can only be afforded if you have high sales’ – the chicken and the egg, which comes first. To achieve high sales you need to advertise, make people aware.

    2. Yes, greater promotional activity by dealers can at least achieve greater local awareness.

    3. Some interesting market findings for MG UK – more MG theme to the interior and derivatives with styling touches to appeal to once Rover buyers.

  34. Give me premises I’ll run an MG dealership and be passionate about the brand, vehicles and customers.
    That’s what’s lacking, passion. Sometimes employing enthusiasts should be looked at especially skilled professionals who offer their services as I’m sure Dolomitefan must be.

  35. TV product placement works too. ITV will be bound to make some form of cop drama in 2013, have them waft around in a 6.

  36. There is lots of mention of passion for the brand!?
    Am I missing something, whats to get passionate about?
    Essentially a Chinese car with an old brittish brand badge nailed to the snout. I can get more passionate about Nissan Honda MINI RR Jag/Landy or Toyota. They do actually manufacture to some degree over here!

  37. @ didierz65:

    “Interesting indeed… Over 50′s, wanting chrome and wood trim,lighter upholstery, it’s not an MG they’re after, they’re missing their ROVER.”

    Yes, it is true, I am missing driving a Rover and a car that looks like one. Sadly, the MG6 does not appeal to me because it does not look nor feel like a Rover in any way. Chrome and wood, together with lighter interior colours I definitely do like, even though I am in my thirties not expected fifties age group.

  38. All this talk of chrome barges. I do think that SAIC are missing a trick by not having a chrome spec sold as an Austin, and Tata/JLR are missing a trick by not having a sub-Jag wafty chrome Rover saloon.

    I’ve noticed people in desperation, putting Halfords chrome strips on things like Lagunas and Mondeos.

    (Im not 30 yet but have a wafty big Honda with cream leather, wood, and chrome around the windows.)

  39. @ 42

    I’m getting passionate about what’s left of BL>MG Rover and wanting it to succeed. I wish more was left here in the UK but unfortunately it’s not. I also hope what is left at Longbridge will grow.

  40. I agree about the red seatbelts – consider it a ‘USP’! They definitely need to push the badge more too, bigger badges, badges on seats, dashboard etc, like they did in times of old. Part of the reason I liked the TF dash was the MG badge embossed into it. And the MG metro would not have sold had it not had the red treatment throughout otherwise it would just have been any other Metro.

    As for the ‘average private buyer being over 50’ – what twaddle. Younger buyers opt for fleet sales? What about all the 17-25 market? who probably havent yet earned a company car but drive around all day in youthful superminis? and who then may go on to aspire to the larger model in their respective manufacturers portfolio?

  41. Hi James 48, whilst being very respectful to you I can assure you that the average NEW private car buyer is over 50 years of age by demographic, and any of the manufacturers I have worked with will verify that. Very few 17-25 year olds can afford a new car, and the MG6 would be well out of their price range or insurance bracket.

    But I agree with your other points as did many people that stopped and looked at the car

  42. @27 and 49 – Good point. Most of the people with the where with all to buy any new car will probably be 50+, so why such hostility toward them? @48 – The 17/25 market arnt likely to be shopping at Morrisons – doing handbrake turns in the car park after closing may be, but not shopping!

  43. MG has always been a sporty brand, hence the black and silver, the stickers, the red seat belts etc. After MGR was firstly asset stripped by ‘British Motor Wreckers’ and then the Phoenix Four, the Rover name was of course still retained by the German lot, then sold to Ford who sold it to TATA etc who seeminly intend to do nothing more sit on it to avoid confusion over Land Rover (er – hello ? Where did they think it came from in the first place?)

    The Chinese would have used the Rover name if it wasn’t wrapped up in such bloody mindedness (I don’t like to call it ‘business’) by the Germans.

    The Chinese created Roewe having lost that battle, but won’t (rightly or wrongly) launch that here and seem clueless/reluctant to contemplate ab ‘Austin’ or some such other named alternative etc.

    I saw the MG6 in the flesh and close at hand for the first time at the Pride Of Longbridge event this year. What puts me off getting one in the future or now even?

    Too ‘samey’ black silver trim, yada yada yada. MG is not reknowned for Rover trim, but I have to be honest, I would consider an MG6 far more favourably with such trim options and I know I’m not on my own as this story suggests.

    The MG traditionalists may well baulk at such trim options – after all, we had a choice before – MG or Rover and that covered all bases, and I get that – we had the ‘Z’ series after all – and they are still, and for me will forever be, cracking looking motors.

    I don’t know – call it ‘Vitesse’ or something if you like, but give us a ‘Rover-ised’ option for the interior and we might be getting somewhere sales wise far quicker than might be the case now.

    I desperately want MG to stick one up the bloody Germans and am so so very grateful for the Chinese for playing the cards they have, despite the low key marketing – I’m hoping slowly slowly catchy monkey.

    For now though, I’m more interested in finding as late a 75 Tourer as possible when I do want to change my current 54 plate because of the finesse, the comfort, the ride, the feel, the fact I wanted one above anything else, the look and (to coin a marketing phrase of old, ‘above all, it’s a Rover’.

    Move on I must at some point, but I want to move on to an MG or the nearest possible thing that fits why I bought a Rover in the first place and why I’m now on my 5th. I can’t really contemplate anything else and nor do I really want to as, for me, nothing comes close.

    MG isn’t giving me any chance of this right now, and if MG is to remain a ‘sporty’ brand, then I need the Rover version, even if it’s not called Rover, or Roewe.

    Again, it is reassuring to know I’m not on my own with this. Is anyone at Longbridge (sorry MG Birmingham)receptive to this though and is working to get the message through?

  44. Two bits of information would be useful to put the UK sales figures debate into context

    1) What are MG-Rover’s sales targets for the UK ?
    2) What volumes are being produced at Longbridge and where are these cars going ?

    It may be that MGR aren’t bothered about the UK if they can sell all Longbridge can produce in more profitable markets.

    Any one know the answers ?

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