Yes I know that’s a terrible misquote from the Sainted Coogan’s Alan Partridge but its very relevant here. As some of you may know, MG has finally launched the diesel version of the MG6, the car that will put MG back on the map, save the factory, blah, blah…
It’s not a bad unit – a 1.9-litre turbodiesel developing 148bhp and 259lb ft of torque. A massive increase from the L-Series, which it’s bound to be compared with, and not too far off what MGR was aiming for with the stillborn G-Series engine. Yes the CO2 figures aren’t brilliant – 139g/km isn’t a class leader, but remember what MG is aiming for here – the sports saloon/hatchback market.
People who buy these – wouldn’t they be more interested in a spirited drive than free road tax? Anyway, I was told recently that VED might be heading the same way as the dinosaurs (see Car Mechanics magazine for more details). However the reason I am writing this blog is because of a rather interesting situation that’s arisen, see this picture above, one that Keith took when he tested the MG6 Diesel. It says Turbo D on the badge. It’s a nice way of putting it, and reminiscent of the Maestro, Montego and R8 days when they had that badge on the bootlid.
Yet, the one they sent to Apple MG this week has this badge on it (picture below supplied by MG Motor Birmingham’s Facebook page). I’ve asked twice on their Facebook page what’s going on, and have been deafened by the silence. Not even an email for a discreet private answer which I would have accepted if they wanted to keep it ‘offline’.
The new badges don’t even look like they’ve been made to the same spec as the originals which were nice and similar to the petrol models, sometimes people don’t want it to be obvious they’ve bought a diesel!
Now don’t get me wrong, I love MG, I love Longbridge. I’ve owned a fair few of the cars that came out of that place. I’ve even done the factory ‘tour’, and dearly want the new operation to survive and thrive – but I cannot see its future when it fiddles with things like this, and doesn’t work on the bigger stuff – such as, er, Marketing, Sales Technique (that’s a whole separate ‘blog in itself) as well as dealer retention.
I know it’s an old wives tale to look after the pennies and the pounds will look after themselves – but it really doesn’t apply to car manufacture.
End of Term Report
Pupil: Morris Garages (likes to be known here as MG)
Effort: Morris puts his efforts in the wrong places at times and his work, good as it is, can suffer as a result
Achievement: Morris when he puts his mind to it can achieve and needs to prioritise his workload.
Teacher’s Comment: MUST TRY HARDER NEXT TERM.