In 1980, the Marina was restyled for the new decade by Harris Mann. The production engineering was carried out by Giorgetto Giugiaro‘s Ital Design styling studio, and BL sought to capitalize on the Italian connection by naming the new car the Morris Ital.
The Ital suffered the ultimate indignity (for a Morris) of being built in the Austin factory at Longbridge for the final two years of its life.
(Picture supplied by Niels Marienlund)
(Picture supplied by Niels Marienlund)
Keith Adams
Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
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Although my mother and father bought a Morris Ital in March 1981 it wasn’t one of the best cars they had because it didn’t have rear seat belts, central locking or five speed manual transmission.
LOL I don’t think Ital Design exactly shout about their involvement in the Marina from the rooftops..