Project Jay was a vitally important programme for Land Rover – it was to create a intermediate model range that sat between the Range Rover and Defender, and fight the Mitsubishi Shogun and Isuzu Trooper in the market.
Designing the car, which was so heavily based on the Range Rover was a difficult task. The main problem was making the newer car look suitably different and stylish – but not too appealing as to rob the old car of its classy appeal. That they managed so well is testament to the design talent at Solihull, and of Terence Conran, for the interior.
Voyage of discovery
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- Opinion : Why Roy Haynes was ahead of his time - 20 February 2019
- Concepts and prototypes : Austin ADO22 (1966-1968) - 19 February 2019
- History : BMC, BL, Rover and other Development Codes - 19 February 2019