Project Jay was a vitally important programme for Land Rover – it was to create a intermediate model range that sat between the Range Rover and Defender, and fight the Mitsubishi Shogun and Isuzu Trooper in the market.
Designing the car, which was so heavily based on the Range Rover was a difficult task. The main problem was making the newer car look suitably different and stylish – but not too appealing as to rob the old car of its classy appeal. That they managed so well is testament to the design talent at Solihull, and of Terence Conran, for the interior.
Voyage of discovery