Best known for the legendary Interceptor, Jensen Motors Limited operated from their West Bromwich factory for over 40 years, often leading a rather precarious existence. During that time, their fortunes were intertwined with those of the BMC>Rover companies on several occasions.
Here we take a look at some of the post-war connections which arose between Jensen and the BMC>Rover companies.
|1947||Jensen Straight Eight (PW) saloon|
When Richard Jensen first saw the Austin Sheerline he was convinced its styling had been copied from his company’s yet-to-be-released Straight Eight saloon, which had been displayed the year before. He demanded a meeting with Leonard Lord, and was ready to give him Hell, but was placated with Lord’s offer of the Sheerline’s 4-litre engine to replace the Jensen’s Meadows straight-eight, which had since been discontinued.
|1950||Austin A40 Sports|
Jensen won the contract to build the bodies for the so-called A40 Sports, which was in essence a smaller version of the 1949 Jensen Interceptor (both cars having been styled by Jensen’s Eric Neale). Austin had high hopes for the model in the US market, but of the 3200 examples built, fewer than 650 found their way to the States.
|1951||Austin A90 Atlantic convertible|
This one-off conversion was personally commissioned by either Leonard Lord or George Harriman. A modified front panel from the A40 Sports was grafted on to the Atlantic’s bodywork, while the bonnet was an adapted A70 item.
|1952||Austin sports car prototype|
Even after the formation of BMC, internecine rivalry meant that Austin wanted its own sports car to compete with MG’s. Leonard Lord asked Jensen to come up with a prototype in time for the 1952 Motor Show, but Jensen didn’t quite have the car (seen here) ready in time. Instead, Lord got talking to Donald Healey at the show, and the rest, as they say, is history. However, all was not lost for Jensen (see following entry).
Leonard Lord spotted Donald Healey‘s new Austin A70-based sports car at the 1952 Motor Show preview and struck a deal with him there and then to build and market it as an Austin-Healey; a new badge was made overnight and fitted to the car by the morning! Lord planned to get the coachbuilders Tickford to build around 40 bodies per week, but Richard Jensen caught wind of this and suggested to Lord that Jensen had the capacity to turn out as many as 150 bodies a week.
Result: Jensen won the contract to build the Austin-Healey. Lord (standing) and Healey are seen here in a photo taken at Longbridge the following year, with one of the first production examples.
|1958||Jensen Tempo 1500|
Jensen’s own van and light truck was based on a German design, but featured numerous improvements. In truck form, it had an innovative hydraulically-operated load platform which could be raised to align with a loading platform, or (thanks to the model’s front-wheel-drive configuration) lowered between the rear wheels to ground level if there was no platform. The BMC connection? It used the 1489cc B-Series engine.
Jensen built this style of bodywork for Austin’s pretender to Land Rover’s four-wheel-drive crown. The contract lasted some four years, ending when Austin decided to discontinue Champ production due to the model’s poor sales.
|1960s||Austin A40 Farina convertible|
Though it has yet to be confirmed, Jensen are thought to have been responsible for this one-off A40 Farina. The hood was operated by an electric motor and hydraulic pump, which were housed within the boot area. The photograph shown here was taken by a former owner, and it is not known whether the car has survived.
|1967||Austin 1100 convertible|
Jensen purchased an Austin 1100 Countryman and created a convertible with the intention of selling the idea to BMC for a production run. However, nothing came of the project and, after being shown at the 1967 London Motor Show, the prototype was registered and sold to a Jensen dealership.
|1969||Norwegian-born Kjell Qvale was a major US distributor of BL cars, including Jaguar, MG and Austin-Healey. Following a meeting with a disaffected Donald Healey (see below), Qvale was persuaded to take a majority interest in the Jensen company, effectively becoming its owner. Qvale would later go on to build the Qvale Mangusta supercar in Italy – until the operation was bought by MG Rover for £7million, and the car was redeveloped to become the MG XPower SV.|
In the years following the formation of BLMC in 1968, Lord Stokes set about dispensing with BMC’s royalty agreements with John Cooper and Donald Healey, a move which saw the only remaining Austin-Healey model become the Austin Sprite for its final year on sale. Healey wasted little time in turning to Jensen with his plans for a belated replacement for the Austin-Healey 3000, and thus the Jensen-Healey roadster was born. Styled by William Towns (of Minissima fame), the roadster was joined in 1975 by the stylish Jensen GT coupe. However, Jensen Motors Limited was in serious financial trouble by this time, and the company folded the following year.
|Jensen Interceptor coupes|
In 1975 Jensen, released a closed coupe version (top picture) of the Interceptor, effectively a fixed-hartop version of the ultra-rare convertible which had been launched in 1973. The hartop was designed by Panther Westwinds, and along with a distinctive smoked glass strip built into the roof section, it also employed the rear screen from the Jaguar XJ6.
Few of these coupes ever saw the light of day, and Jensen had already developed a more straightforward replacement (middle picture) – still using the XJ6 rear screen – when the axe fell on the company the following year. However, the company was relaunched as Jensen Cars Limited by Ian Orford in 1983. In 1987, Orford revived the 1976 concept, building a further prototype (bottom picture) updated to Series IV spec.
Once again, the project went no further, as the company struggled to maintain production of the standard Series IV Interceptor.