News : Jaguar Land Rover to open factory in Brazil

Jaguar Land Rover in Brazil

Jaguar Land Rover’s globalisation programme continues – following announcements that it will be building factories in India and the Middle East, as well as the formation of a new Joint Venture in China,  the company has announced the creation of a new production facility in Brazil.

It will become the first British car manufacturer to set-up a facility there and it follows a landmark agreement between the company and state authorities to build the new plant in the State of Rio de Janeiro.

An agreement paving the way for construction of the plant has been signed by Phil Hodgkinson, Global Business Expansion Director of Jaguar Land Rover, and Sergio Cabral, State Governor of Rio de Janeiro. JLR’s planned expansion into Brazil is the next major step in the company’s strategy to increase its global manufacturing footprint and create additional capacity. This new facility will play an important role in supporting the significant growth opportunity identified in Brazil and across other South American markets.

Dr. Ralf Speth, CEO of Jaguar Land Rover, said: ‘Brazil and the surrounding regions are very important. Customers there have an increasing appetite for highly capable premium products. This new programme will enable us to bring exciting new vehicles to them, with outstanding British design and engineering, creating a world-class Jaguar Land Rover facility incorporating leading premium manufacturing technologies. We have established excellent working relationships with the State of Rio de Janeiro, the City of Itatiaia and the Rio de Janeiro State Industrial Development Company and we look forward to attracting new customers to our business in this important market.’

Based in the City of Itatiaia, the new programme represents a total investment of R$750m (£240m) by 2020. Construction of the manufacturing facility will commence in mid-2014. It is anticipated that the first vehicles will come off the assembly line in 2016, subject to the final approval of the plans from the Brazilian Federal Government under its Inovar-auto Programme. The new plant will have a capacity to build 24,000 vehicles annually for the Brazilian market.

Initially, the plant will employ almost 400 people. This number is expected to almost double by the end of the decade. This new manufacturing facility will also create additional jobs across the local supply chain network.

Keith Adams


  1. A sad announcement, JLR will go from being a British manufacturer to being just another badge on a foreign car.

  2. …or Steve @2 it could bury it’s head in the sand and go bust like all the rest. Anyway many would say it is no longer a British company so why does it matter?

  3. Well, legally and technically it is British.

    in any case, remember these plants are there to supplement the UK. These are often for tariff and quota reasons at customs. China charges 100% import duty and for JLR not to build in China to avoid this would be unsustainable in the mid to long term. Similar story with Brazil.

  4. Good thing Birmingham Airport is extending its runway so it can handle flights to South America — those senior JLR execs from Solihull will now be able to fly direct to their new base.

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