News : Land Rover launches new Heritage division

Carole Nash Classic Insurance Specialists

A new Land Rover Heritage division will be launched at the Techno Classica show in Essen, Germany, this week.

Running alongside the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover parts for a variety of older models that have been out of production for more than a decade.

Body, trim and servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage will supply salvage and extended service parts.

Parts for classic Range Rovers are among those to be sold by Land Rover Heritage
Parts for classic Range Rovers are among those to be sold by Land Rover Heritage

For Series l, ll and lll, selected Land Rover Heritage Parts will be available and the brand will gradually reintroduce more original part numbers – all made using original tooling methods and supported  under warranty.

Land Rover Heritage forms part of Jaguar Land Rover’s Special Operations division and has been created to help preserve its heritage across the world.

With production of the Defender in its final year, Land Rover has committed to supply replacement parts for at least 15 years. Thereafter, Defender owners will be able to maintain their vehicle through the Heritage division.

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: “We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support.”

The centrepiece for Land Rover at Techno Classica will be an iconic, first-generation Range Rover Classic, featuring many Heritage Parts created with the original Land Rover tooling.

The rollout of the Land Rover Heritage business will also include Land Rover Heritage Drives – launching this summer. This will give participants the unique opportunity to drive models from Land Rover’s Heritage Collection at a special 200-acre testing facility in Warwickshire.

Craig Cheetham

A serial impulsive car purchaser, Craig has had his name on over 200 V5s over the past 20 years. 10 per cent of those have been either 800s or Austin Allegros, with between 10 and 20 cars usually owned at any one time. Started out as a local newspaper journalist then worked for car mags including Auto Express, Classic Car Weekly and Land Rover Owner. Worked inside the car industry for a decade as an employee of General Motors, now works for a news distribution agency. Home based, which is dangerously convenient for further irrational heap purchases. Lover of all makes of car since childhood, with a particular leaning towards Austin-Rover... Father of three boys, so hoping to spread the car love. Other passions include rugby union, travelling and eating out.

9 Comments

  1. JLR may have moved on but it certainly isn’t forgetting its past – good to see! At the end of the day, this will strengthen its image, boost sales.

    ” It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence ” – can any other manufacturer come anywhere near this?! A remarkable figure, especially when you consider they are hard working vehicles as opposed to cherished ones.

  2. No mention of military derivatives, eg 101FC and airportable? If they’re making parts using original methods they’ll often find it uneconomic – modern CNC fabrication and machining technology can make many parts better and cheaper.

    That 70% “estimate” seems rather questionable these days….

      • When the amount of vehicles that they are building is increasing at the rate it is, this figure gets easier and easier to achieve, as I think you’ll find that 70% of the cars that they have ever built have probably been built in the last 15-20 years anyway.

  3. I seem to remember the 70% claim was made years ago- almost before the Age of Discovery, and obviously before the Freelander.

    Be interesting 20 years from now to see how many Discos are left without being cruelly butchered… perhaps they will have all gone the way of the VW Type 2 and Splitty- how many of those do you see with original wheels and ride height?

  4. This is good news. Drivers of old Land Rovers usually complain that their needs are ignored by LR in their rush to serve the needs of those with posh new, largely road going, LR’s.

    They’ll still complain though – probably about the price of the parts!

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