Today is the first day of April 2015, and for many of us it’s astonishing to think that the demise of the MG Rover Group was a whole decade ago.
But a decade ago it was. The writing may have been on the wall for weeks, or even months, before the Longbridge production lines were wound down but, even so, the announcement that the company to close and the Rover name at least was to disappear, came as a shock to many.
We covered the ins and outs of the company’s final days on this very site at the time, so our focus over the next few weeks won’t be to go over old ground. Instead, with our specially-titled MGR@10 features, we’ll be looking at new angles and analysis of the last days of MG Rover, aligned with the reminiscences of those who were involved at the time, in different ways.
It’ll be me that kicks this off next week, with the viewpoint of a frontline automotive journalist at the time. I was on the newsdesk at Auto Express from 2001-2005, and I followed MGR’s peaks and falls with interest. We’ll also be getting the view of Rover dealers, sales staff and key employees at the time of the collapse, and will round things off with a visit to Cofton Park for the 2015 Pride of Longbridge event, where even a decade after MG Rover’s disappearance, the enthusiasm for the company and its predecessors’ models will shine through – and long may it continue.
See you there! I’ll be in my R8, arguably the best all-rounder ever to emerge from Longbridge’s factory gates. Discuss…
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