Auto Express magazine recently held a poll on its website to find what its readers think is the best-ever car advert. The eponymous Cogs advert came out top in the vote, although it was run close by Ford’s brilliant Ford Puma advert, starring Steve McQueen.
The 2003 ad for the Honda Accord took 31 per cent of the votes, while Peugeot’s 206 advert, ‘The Sculptor’, was third. Readers picked their favourite car advert from a list of 20 memorable adverts, shortlisted by the experts at Auto Express with the help of Richard Megson, creative director at the advertising agency Red Brick Road.
Steve Fowler, Auto Express editor-in-chief, said: ‘Honda’s cog ad ticks all the boxes for car ads: it’s incredibly watchable, clever and memorable with a great soundtrack, too. We’re not surprised it came in at number one in our poll, but the size of the vote for it shows what a great ad it is.’
What do you think? What are your favourite car adverts of all time? Post your links in the comments section, and we’ll choose our own AROnline advert of the year. We’ll start with an old favourite, which you’ll more than appreciate.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.