After enjoying a motor industry career spanning six decades – most of it with Rover – long-serving public relations boss, Denis Chick, has finally decided to hang up his automotive spurs.
To those who know the people in the background as well as the cars themselves, Denis Chick is a formidable force and known quantity. Denis began his career in 1965 as an apprentice for The Rover Company. He eventually worked his way up through engineering roles into a position in Product Planning and Marketing, joining the PR team in 1985. Denis became the Director of Product Communications for The Rover Group, and he would remain in that position he left shortly before the BMW Group sold the company to Phoenix Venture Holdings in 2000.
After a two-year spell at Trafficmaster, Denis joined General Motors in 2002, initially in the role of PR and Marketing Manager for, the then embryonic, GM Daewoo UK. That role evolved into a multi-brand remit covering all GM brands sold in the UK. Denis was appointed Director, Communications for Vauxhall Motors in 2009 and received the Lifetime Achievement Award at the Newspress Awards in March 2017.
Speaking on that occasion, Denis said: ‘I have had such a privileged career and have been able to see the world, building long-term relationships with some fantastic people along the way. I’ve launched many new cars and seen numerous crises come and go in my time, so I’m well equipped for whatever the industry may throw at me. Every minute has been enjoyable…’
A recent farewell party at a top London bar and restaurant saw many famous faces from the world of journalism and broadcasting show their affection, respect and pay tribute to this stalwart of automotive public affairs.
You can see Denis (briefly) in action during the 1990s documentary, When Rover Met BMW, in the lead up to the Rover 200 (R3) launch.
His own fleet of vehicles includes a Rover P6 2000, Rover 75 Club SE, Vanden Plas 1500 not to mention a brace of classic AEC buses – as you can imagine, he’s bound to have plenty to keep him occupied. Denis is a good friend of AROnline and regularly pops in for a read, he will certainly be contributing to the site in the coming months and years.
Best wishes Denis and enjoy your well-deserved retirement!
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