Press Report : What recession? MINI will add 10 US dealers

Diana T. Kurylko, Automotive News, 15th December, 2008

MINI USA will add 10 dealers by the end of 2010 as the brand continues its rapid, recession-defying growth. The additional stores will give MINI 93 dealers by the first quarter of 2010. Most construction will be complete by the end of 2009, says Jim McDowell, vice president of MINI USA.

The new points will be in areas where MINI doesn’t have dealerships. Exclusive stores are planned in Boston; San Diego; Seattle; Alexandria, Va.; Allentown, Pa.; Birmingham, Ala.; Pensacola and Fort Myers, Fla.; Raleigh, N.C.; and Tempe, Ariz.

McDowell says that most of the stores in their first full year will sell 300 to 400 cars. The average MINI store in 2008 will sell 650 to 700 cars.

About seven dealerships are vying for the top sales spot this year, which is expected to reach 1,000 units, says McDowell. Last year, the top seller was Prestige MINI in Mahwah, N.J.

MINI launched sales in the United States in 2002 with 70 dealerships. 

[Source: Automotive News]

Clive Goldthorp

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