I LOVE the Internet. There, I’ve said it. Without it, I’d probably still be a Civil Servant, programming mainframes in a windowless office in Lytham St Annes, but it’s true.
The term ‘global village’ may have been a term coined by Wyndham Lewis in his book America and Cosmic Man (thanks Wikipedia), but its application to the worldwide web seems somehow fitting. This has never been truer when it comes to the flow of information about cars sold in other parts of the world.
A few years back, if I wanted to find out about cars sold in China or South America, for instance, I’d have to go down to the library and hope that it had a copy of World Cars on the shelves. If not, it would be something of a struggle. Nowadays, a quick trip to Google or any one of several forums is all that it takes. Having posted the story about Roewes with MG badges on being sold in Chile recently, it was good to see that the importers of these cars have a slick looking website – and on it you can now examine the product.
Firstly, these are SAIC-Roewes and not NAC-MGs, which clearly demonstrates that SAIC Motor knows that the MG marque (I dislike the word ‘brand’ – that’s what you do to cows) is the only way forward outside of China. Secondly, that also shows that the company has more faith in its own cars than it does in those built down the road on ex-Longbridge equipment in Nanjing.
Judging by the comments at the end of the news story, you’re unconvinced about these cars… Just be assured that the MGs we’re going to get in Europe will be unlike these badge-engineered specials and more homogenously designed. Still, for now, it’s nice to see MG saloons back on sale in the European-speaking world – shame, though, that we will have to wait a while yet before we can buy them here in the UK.