Remember the Daewoo Nexia? The oriental-style Astra/Kadett reworking? Hardly cutting edge; barely automotive nirvana.
The thing is though people bought the Nexia, sure they wanted better but when you have lemonade money to fund a champagne lifestyle you adjust accordingly. Its the reason you don’t eat steak seven nights a week.
Trouble was slapping a Daewoo key fob on the bar at the golf club didn’t quite cut it – it was akin boasting your slacks were from Primark. So General Motors had a better idea – CHEVY.
You know, good old boys, Californian beach parties, kicking back, Rayban shades, muscle cars, the American dream… YES I WANT IT!
Thing is, whilst browsing for 8-litre muscle with NASCAR exhausts, all you ever found was these inoffensive little round cars with a ‘Bow tie’ hastily no-more-nailed to the bonnet. Bugger. Chevy had cultivated the image to die for but attached it to automotive euthanasia. So what other names have the GM executives got tucked away in the portfolio?
Hang on how about Vauxhall?
Let’s see: rebrand the current Vauxhall range as right hand drive Opels (a familiar sight to our Irish cousins) – you remember those people that made BMW beaters and coupés back in the day – and stick that curled up Griffin on top of the Chevy ‘Bow tie’… just like the Vauxhall Antara (aka Daewoo Winstorm Max) already has.
Crazy Idea? Who knows, but we might still have Vauxhall in 2010 if it happens.