Okay, so we have a week or so to get our bids in for Bristol Cars and help save it from a horrific break-up. Back in 2000, John Towers and his chums stumped up some pin money and sweet talked BMW into selling Rover for the nominal sum of £10. We know that ended up in heartache, but we also know that given a few more pragmatic decisions, it could have worked…
Today, Bristol Cars is in an even more perilous position. The Administrators are looking to break up the company and sell its component parts to the highest bidder – no doubt with a number of souvenir hunters looking to pick over the carcass of a once great company, leaving great swathes of it up for auction in an undignified fire sale.
For me, that is a fate that should never befall a company as important as Bristol Cars. The cars remain beautifully-built reminders of a manufacturer that took quality to a new level and tailored its cars to a tasteful clientèle which new exactly what it wanted from its cars. Bristol was forward thinking, too – it produced LPG powered cars from 1976 and embraced turbocharging in 1982. Unlike Bentley and Aston Martin, Bristol would only sell its cars to suitable patrons, denying ‘celebrities’ their chance to own one of these glorious anachronisms. Marvellous…
That’s why I’m looking to launch the AROnline Bristol Cars rescue plan in the hope that together we can stop it sinking into oblivion. We just need to obtain financial backing to underwrite my business plan so the company can live and we can continue building these Great British luxury cars.
Let’s save the company and ensure that the Fighter and Speedster live on for future generations of buyers to enjoy.
AROnline‘s Bristol Cars Recovery Plan
A clear understanding of the strengths and weaknesses of the marque will be essential in order to ensure that the Bristol Cars’ business can flourish in the future.
1) Quality – the cars are built to aviation standards, and are envied around the world for this.
2) Individuality – Bristol Cars are bespoke built for hand-picked and faithful customers
3) Engineering – Conventional powertrains sourced from the USA, all available with LPG.
4) Customers – Bristol customers know what they want, and the company delivers this.
5) Reputation – Bristol Cars is an established marque known across the world.
1) Style and design – Bristol Cars’ current model line-up not designed to attract new customers.
2) Distribution – it’s Kensington or nothing.
3) International presence – European and RoW buyers either don’t know or understand Bristol.
Bristol Cars is effectively split into two separate entities: the well-known Kensington showroom and the production/restoration plant in Bristol. AROnline‘s plan to revitalise and focus Bristol’s business is to transfer all of Filton’s new car manufacturing into the restoration business and close the West Kensington premises.
Initially, new car production will be suspended, with all new business to be concentrated on the restoration of classic Bristols, which is a thriving and profitable business. New Fighters will be made only to order, following the completion of existing orders, and the Speedster and Blenheim will be immediately discontinued pending an analysis of future potential sales – and development of an all-new hybrid luxury car.
We will be approaching Trevor J Binyon and Thomas C Maclennan of RSM Tenon Recovery, the Joint Administrators of Bristol Cars Limited, with our business proposal to co-operatively take posssession of the Bristol Cars business once we have received satisfactory backing from a number of high-profile investors, who value the continued production of British luxury cars by a wholly British-owned company.
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