For those who say that MG Motor UK doesn’t have a strong idea of what it needs to do to sell its cars in the UK, we present this brand video, released at the time of the 6’s launch in the UK during the spring of 2011. The video, as produced by Ridley Scott Associates paints a wonderful picture of old and new MG, and really looks rather impressive.
At 2mins 30secs, it’s a long way from being a sensible length for a TV advert, but cut down, you could imagine this coming across very well indeed, placed during the advertising breaks of the right programmes. Sadly, it wasn’t to be – and rather a lot of people never actually got to see this video beyond You Tube. The advert that did runm used pieces of this, but somehow along the way, the high-tech Anglo-Chinese message seemed to be washed away.
But despite that, really is a nice piece of film, and show that marketed correctly, the MG6 is a desirable car with plenty of heritage to call on – and the backing of a high-tech superpower. Seems like a good combination of talents to us. Enjoy!
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.