For anyone who thought that MG Motor UK’s marketing department has been underperforming since the launch of the ‘6, may I present to you the latest beauty in a chamber of horrors. Okay, so it’s from the MG Sales Centre, and not MG Motor UK itself, but you get the idea.
It rolled into my Facebook feed a few minutes ago, and my first thoughts were that this might have been something cooked up by Sniff Petrol – but then I realised there was no way, as our favourite orangey website is run by someone with real talent.
Whoever came up with this idiocy has none of the above.
Perhaps the intention is to create something ‘viral’ and perhaps remind people that the MG6 actually exists on the marketplace, but as the horse-loving nation that we are (and I don’t mean on the plate), I think it’s about as well judged as New Labour declaring that 11 September 2001 was a good day to bury bad news.
Seriously, this is just rubbish – unspeakably rubbish – and whoever came up with this, should consider themselves worthy for a trip down to the local job agency. Of course, it might also be worth mentioning that the company the horse meat scandal hit the hardest was Tesco – one of the title sponsors of the KX Momentum BTCC team. So not only rubbish, but commercially suicidal, too.
So, is it a joke, a lame attempt at going viral, or simply a cry for help? I’ll go with the third option.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.