Geneva Motor Show 2015 : Aston Martin shows shock electric DBX Concept

Carole Nash Classic Insurance Specialists

Mark Nichol, Honest John.co.uk

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Aston Martin has hit the Geneva Motor Show with an electric car that will prove one of the day’s biggest surprises: the DBX Concept.

In Aston’s words, the concept “challenges the nature of luxury GT travel in the 21st Century,” and is the company’s first all-electric, all-wheel drive car.

Revealing the concept, which the company had kept surprisingly secret in the run up to the show, Aston Martin CEO Dr. Andrew Palmer, said: “The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”

Beyond the utopian hyperbole is a two-door zero emissions concept car that seats four and has luggage spaces both front and rear.

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Aston is singing from the usual concept car hymn sheet by talking of the DBX as a glimpse of the company’s future design direction, but more significant is Dr Andy’s claim that the company will “be entering a car into the DBX space” in due course. That space, presumably, is the shape of a high-riding GT with electric drive and a price tag that puts it out of reach of the masses.

The drivetrain comprises four electric motors, one in each wheel, each powered by a lithium sulphur cell pack. A kinetc energy recovery system (KERS) reclaims ‘lost’ energy to recharge the batteries, and the brakes are carbon ceramic.

Designed and built at Aston’s Gaydon HQ, the DBX is painted in a pearlescent colour that’s supposed to mimic the finish of black pearl by using a micro-thin coating of chrome, while the brightwork at the front and sides is of machined bilet aluminium.

Inside, the Nubuck leather upholstery is inspired by high-end furniture and the aluminium accents are finished with gold pinstriping at the edges. Both the driver and the passenger get a head-up display each, and the glass has auto-dimming properties.

Aston is using the DBX Concept only to confirm that it will create an eco-friendly GT at some stage, so don’t expect a production version of the car to be discussed for a good couple of years yet.

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Clive Goldthorp

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

5 Comments

  1. It’s a bit too Chrysler Crossfire for me, and Ford Puma at the back. Lacks a wow factor, unlike the Bentley.

  2. My concern about this car is that it’s like the Lagonda of the 70’s when Aston Martin a tiny manufacture with very limited resources thought it should be at the forefront of automotive electronics.

    It did not end well and by choosing a saloon it meant 4 people had to walk home instead of two.

    Focus on the evolving the Vantage and leave high tech stuff to the major manufactures.

  3. Aston is starting to lose its distinctive image, everything today just looks too streamlined.Id like to see a contemporary version of the DB4 or more Zagato influenced car.

  4. Just a stand filler, scuffed to buggerey, scratched and unloved when I was a foot away from it on Tuesday. Which is why it was way at the back. Oddly the Taraf Lagonda looked fabulously crisp, even if it was buried half and half out the show stand.

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