Archive : £87m from exports of Land Rovers

Carole Nash Classic Insurance Specialists

THE GUARDIAN

The two hundred and fifty thousandth Land Rover has been produced at the Solihull (Warwickshire) factory of the Rover Company, Ltd. Mr Geoffrey Lloyd Dixon, executive director (sales), when he received the model on behalf of the sales department, said that it had taken eleven years to reach the quarter million figure, but he added that present production rates indicated that the half-million would be reached in only another six years.

Mr Lloyd Dixon said that 183,266 (or 74 per cent) of the 250,000 models produced went to export markets. These Land Rover exports earned more than £87 millions. They went to 157 markets, of which the principal was Australia, with nearly 28,000, followed by Belgium with more than 10,000, and British East Africa with nearly 10,000.

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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