Austin Rover to make Ital cars in Pakistan
BL Austin Rover is to manufacture Morris Ital cars in Pakistan in a £20 million tri-partite venture involving Arab Gulf money and a private Pakistani company.
The Longbridge plant is to supply assembly kits and machinery for a facility near Lahore in Pakistan run by a local company, Associated Agencies, and financed by the giant Al-Ghurair group of Dubai. A Pakistan government spokesman said that the project has been approved and production is expected to start later this year. This is the first such undertaking by BL in Pakistan following Suzuki of Japan which started assembling 800 cc cars there last June. A BL spokesman confirmed that Austin Rover was involved in a venture in Pakistan to manufacture 1.8 litre medium sized diesel-powered Morris Itals and that a company is in the process of being set up.
BL envisages sending 500 kits later this year for assembly in Lahore. The British company will also set up the plant, provide the necessary machinery and train the Pakistanis. During 1985 the plant will assemble only the four-door Ital cars “leading to local manufacture over a staged period with the cars consisting of at least 85 per cent local content by them.”
The car is expected to sell at about £4,000 in its first year with the price estimated to come down to about £3,100 in the fourth year as more local materials are being used.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.