Back in the late-1980s, Rover was trying very hard to make its products more aspirational – and, it has to be said that, for a brief period of time, anyway, the company was extremely successful at doing just this.
In that spirit, this wonderful TV advert depicting the Rover 800 Vitesse in the heart of the German car industry’s manufacturing base impressing a couple of management types really does sell the message well. Enjoy the advert, and shed a tear as you say to yourself, ‘where did it all go wrong?’
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