Back in the late-1980s, Rover was trying very hard to make its products more aspirational – and, it has to be said that, for a brief period of time, anyway, the company was extremely successful at doing just this.
In that spirit, this wonderful TV advert depicting the Rover 800 Vitesse in the heart of the German car industry’s manufacturing base impressing a couple of management types really does sell the message well. Enjoy the advert, and shed a tear as you say to yourself, ‘where did it all go wrong?’
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.