Archive : Bulgarian Official Says Car Wasn’t Competitive

Carole Nash Classic Insurance Specialists

NEW YORK TIMES
INTERNATIONAL BRIEFS: Bulgarian Official Says Car Wasn’t Competitive
Published: Tuesday, April 9, 1996

Bulgaria’s sole car maker, Rodacar, decided to close because its Rover Maestro cars were not competitive and its marketing strategy was faulty, Deputy Prime Minister Roumen Gechev said yesterday. Rodacar announced on Thursday that it would shut its factory in Varna, citing high excise duty on imported diesel engines and a lack of government support. Rodacar had sold just 200 of the 2,100 vehicles it has produced.

The company was started in March 1995 by Rover Group Ltd., a subsidiary of the German auto maker BMW. Rover held a 51 percent stake and the Daru Group of Bulgaria owned the rest. (Reuters)

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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