Land Rover : New offer freezes VAT at 17.5% until March, 2011

The new MY11 Range Rover
The new MY11 Range Rover

Land Rover has today announced a pricing initiative designed to protect UK customers from the VAT increase in January 2011.

The offer, which applies to new build retail orders placed before the 31st December, 2010, means customers will avoid the increased VAT rate if their vehicle is registered and delivered between the 4th January, 2011 and the 31st March, 2011. The 2.5% VAT difference will be jointly funded by Land Rover and participating dealerships but the offer does not extend to vehicles which are currently in stock and available for registration before the 31st December, 2010.

“Protecting against the VAT increase means that customers can order with confidence, secure in the knowledge that the January tax hike will not affect their vehicle purchase,” says John Edwards, Managing Director, Land Rover UK.  “This move demonstrates that the interests of our customers continue to be at the heart of our business strategy.”

In 2010, Land Rover UK sales are up 30 per cent year to date and there has been increased demand across the entire range, which boasts the most efficient and technologically advanced line-up of vehicles in the company’s history.

The Land Rover Freelander 2, built at Halewood on Merseyside, continues to be the best-selling model globally, with sales up year to date by nearly 40 per cent. Indeed, demand has been so strong that, earlier this year, Land Rover created 275 new jobs at the company’s manufacturing plant in Solihull, where the Defender, Discovery 4, Range Rover Sport and Range Rover are manufactured.

New model pricing for January 2011 was also announced today, including 20% VAT, along with a pricing realignment for the Freelander 2 range which, with the addition of the new 2WD version (badged eD4), will provide customers with even greater value for money plus improved economy and CO2 emissions.

[Source: Land Rover UK]

Clive Goldthorp


  1. Good news, I guess, but I’ll take the opportunity to comment about the new Range Rover in these pictures.

    I think I’m with Clarkson on this model and prefer the earlier one. I think this one looks like a something from America which is probably where they are selling them….or perhaps they’ve borrowed the grill from a Nissan Skyline and it doesnt quite fit. I’m not sure what it is but it’s not great. Alex.

  2. This particular radiator grille design has been introduced on the limited edition 40th Anniversary Autobiography Black and will also form part of a styling enhancement pack that is available on other Range Rover derivatives as an extra cost option.

    Personally, I hate this grille design and would gladly swap it for a standard 3-bar grille design, if I was looking to buy a new Range Rover (which I’m not). Then again, a pre-facelift 2008 build example would look even better, in my eyes.

  3. Hi out there! I have had five Land Rovers in four years. I got my last one in 2009 but it was never out of the garage I got it from and then did something on its own which almost killed me. Contact me and find out more.

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