Autocar, 6th August, 2010
Range Rover is planning to slot another model into its line-up between the new Evoque and the Range Rover Sport, according to well-placed sources.
Encouraged by the reception to the Evoque, bosses in the company now believe there could be scope for another niche model. It would cost more than the £35k baby, but less than the Sport, which currently starts at £46k and is likely to move further upmarket.
Development of the fourth model is at such an early stage that Land Rover has yet to fully define the nature of this car, although there have been rumours of a seven-seat ‘lifestyle’ vehicle for several months.
However, the new car will need to provide a tangible variation on what buyers are offered by the existing trio of Range Rovers. It will share components with forthcoming Land Rover models and help the firm’s push towards lower average CO2 emissions.
The plan to expand the Range Rover portfolio is part of wider ambitions to increase Land Rover’s model offering. The Jaguar Land Rover Group is now the subject of an aggressive growth strategy, initiated by Tata Motors CEO Carl-Peter Forster and new JLR boss Ralf Speth.
[Source: Autocar]
He owned an 06/06 MG TF 135 and then a 15/64 MG3 Style for much of the time he has been associated with AROnline - more recently, though, he has re-kindled a long-standing Alfa Romeo affair with an 18/68 Giulia Veloce 280...
Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing and other projects, but remains active behind the scenes sub-editing content on a regular basis.
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I will be interested to see whether this fourth Range Rover model will be offered with 2WD as well. Tata Motors certainly aren’t wasting any time with taking Jaguar and Land Rover forward – it’s a shame they weren’t in the market when Rover Group went down the tubes!