Concepts and prototypes : Triumph Stag

The Triumph Stag might have started on a Michelotti-penned whim, but it was developed into a potential world-beater by the engineers and designers at Canley.

Here are some images of the Stag’s development from concept car towards production – and the still-born three-door coupé version.


From 2000 to Stag, via Michelotti

Triumph Stag prototype
Stag body in white being built...
Triumph Stag prototype
The original plan involved hiding the headlamps behind horizontal slats, giving the car a meaner look.
Triumph Stag prototype
Prototype interior differed from the production car considerably...

Coupé version

Double-sided model gives shows the favoured approach nearest the camera.
Double-sided model gives shows the favoured approach nearest the camera.
Triumph Stag prototype
The three-door takes shape - notice the original Stag prototype was used as a basis.
Triumph Stag prototype
The rear end of the rejected proposal...
The favoured model makes it into the dealer showroom for managerial evaluation.
The favoured model makes it into the dealer showroom for managerial evaluation.
Keith Adams

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