Keith Adams, the founder of AROnline, was presented with the first ever Hagerty Insurance ‘Unsung Hero’ Award at 2014’s Club Expo held at the Heritage Motor Centre, Gaydon on 1 March 2014.
Presenting Keith with his trophy, the judges wanted to identify someone who has made a continuing and unique contribution to the classic car world. They were looking for an individual who has worked tirelessly to unite car lovers and contribute information about the cars they care about, and who has done if for the love of the cars.
The efforts Keith has put in to build this website have been unrewarded over the years. Yet AROnline now sits as a huge repository of knowledge about the cars of Austin Rover, BMC, Rover Group and the other iterations of the biggest car-making conglomerate Britain’s ever seen. The site is no one trick pony either: it is constantly added to and revised and publishes increasing numbers of images and articles adding to the world’s understanding of the cars of Austin Rover and the socio-economic factors behind their production. It’s not just a website about cars anymore, but about our shared history in a changing Britain.
Hagerty wanted to acknowledge that Keith’s website is a fantastic inspiration to all of us who love old cars, whether we’re individuals, car clubs or the associated businesses that do what they can to make owning and running classic and vintage cars easier.
Marcus Atkinson, Marketing Director of Hagerty Insurance, said: ‘‘Hagerty was delighted to present the inaugural Unsung Hero Award to Keith at Club Expo on Saturday. Keith was the overwhelming winner of the award for his dedicated cataloguing of the British car industry. He has a strong following within the classic car community and is a very well-respected member of the thriving car club scene. We are grateful for all the nominations we received and thank the Heritage Centre for hosting the presentation.’
Keith Adams added: ‘The reward reflects the hard work over the years that has gone into AROnline by all of its contributors. It’s been very much a team effort, and continues to be so. It’s all about cataloguing the glorious history of our car industry, but the great news is that the future looks brighter now than it has for generations.’
- Concepts and prototypes : Hyundai/Rover Oden (1992) - 9 November 2023
- Opinion : So, maybe the Montego was the best they could do… - 8 November 2023
- The cars : Austin Montego (LM11) development story - 7 November 2023