Jaguar Land Rover has announced that the Jaguar XE is to be built at Castle Bromwich. Its production line will gradually transfer from Solihull as part of a £1bn-plus investment into the company’s West Midlands infrastructure.
This investment in new press lines, body shops and final assembly halls supports production of the three Jaguar models built on the company’s technically advanced aluminium architecture. The arrival of XE at Castle Bromwich continues the renaissance of the plant, which was slated for closure in 2008. The £100m investment to welcome the latest model takes the total invested in the site to more than £500m over the last two years, supporting continuous improvement in the production of XF, F-Type and XJ, also built at the plant.
In August, Jaguar sales stood at 85,726 for the year, an increase of 72% on 2015. This strong performance is driven primarily by F-Pace, the fastest selling Jaguar of all time, and XE, which made its US market debut in the summer.
Jaguar Land Rover’s Solihull plant will continue to operate three shifts, 24 hours a day, to keep up with global demand.
Nicolas Guibert, Castle Bromwich Operations Director, said: ‘2016 is a pivotal year for Castle Bromwich. The arrival of the XE sees us increase our model lines and volume. This plant has a rich heritage and is undergoing its most significant transformation in decades, with major infrastructure projects either complete or under way.’