The Range Rover Evoque celebrated its fifth year of production at Halewood. With more than half a million sold globally in more than 180 countries since 2011, it’s Land Rover’s greatest sales success story.
Since the first Evoque rolled off the production line on 4 July 2011, sales have increased five-fold from just over 22,000 in 2011 to more than 108,000 in 2015 – with a new Evoque now rolling off the production line every 170 seconds. At the same time, the workforce has also trebled to more than 4000, with 1500 recruited specifically to support the launch of this vehicle in 2011.
Globally, the Evoque has picked up nearly 200 awards including AROnline’s Car of The Year in 2011. Halewood Operations has also picked 11 regional business awards and recently won its first national award as it took home the ‘UK Manufacturer of the Year’ crown at the Insider Made in the UK Manufacturing Awards 2016.
Jaguar Land Rover has invested £600 million at the Halewood plant since 2010 to support the Range Rover Evoque, Land Rover Discovery Sport and the Evoque Convertible. The Evoque is also the fastest selling Land Rover of all time, accounting for one in four Land Rovers sold around the world in 2015. Local production also started in China in 2015 and, more recently, announced in Brazil.
Richard Else, Jaguar Land Rover Halewood Operations Director, says: ‘During my 25 years at Jaguar Land Rover it has been the last five years that have been the most eventful, exciting and rewarding. The impact which Evoque has made to our business and to Halewood is nothing short of transformational. I am immensely proud of the Halewood team; their pride, passion and commitment to getting the job done and going above and beyond is second to none.’