Land Rover has announced it had constructed the millionth Discovery, 23 years after the launch of the original in 1989. Today it is the choice of those who find a Defender just too agricultural, and a Range Rover just a touch ostentatious. From the neat white lined aisles of Waitrose’s car parks, to the 24 hours on call duties of the Mountain rescue, the Discovery is possibly the lone ‘class-less’ Land Rover vehicle. So to celebrate, the staff at Lode Lane witnessed a rather exciting celebration, a spectacle far greater than ever Brummie Jasper Carrott snipping a giant ribbon.
Nope, an Overland expedition it is, with Land Rover’s crack team of engineers and the advice of some rather useful explorers too boot. Yep, 8000 miles, 13 countries in 50 days or less, all in the precious chassis number 1,000,000 all the way to Beijing – not exactly the wilds of nowhere (but undoubtedly a rather bountiful emerging retail market). The inspiration for the 2012 Journey of Discovery comes from the 1955 Oxford and Cambridge Far Eastern Expedition.
However the aim is to raise more than a million pounds for the IFRC (International Federation of Red Cross) along the way, of which AROnline heartily approve. Our friends at Land Rover Monthly magazine will be driving a leg of the journey – from the UK to Geneva.
Among the assembled Polar and Bush craft gurus (Mears, Grylls, Halls, Saunders and Fiennes) were long saving employee Frank Nelson Long, and current apprentice of the year Steve Mason, reminding everyone that for every celebrity is an armful of skilled staff at Lode Lane.
For more information on the expedition follow the link: