This is a book which came to me via recommendation as I’m no fan of American Iron. It is also largely about that unacceptable face of Capitalism that is GM.
So, under duress I started reading it and within a couple of paragraphs I encountered a problem – I just couldn’t put it down. Neither could I stop thinking about what was being said and done between the pages. Bob Lutz – my new hero – is a real car guy, as obsessive and the rest of us, just a damn sight more successful.
This is his latest ‘soft’ autobiography which outlines his second and final career at GM covering the last 10 years. It starts as he ponders just how bad GM’s health is and how poor its products are. It continues as he is urged out of semi-retirement to try and turn the company around. However, not long into his contract his wildly enthusiastic ideas for genuinely desirable cars and his strong anti-bean counter measures suffers a serious set-back.
GM is declared bankrupt and put into Chapter 11. This is a seriously grave turn of events as GM looks set to lose its position as the world’s number 1 vehicle manufacturer. Not put off in the slightest, LUTZ continues his ruthless and unabated drive to turn the company around as much as he’s authorised to do. The results are plain to see, indeed, they are on every road, all around the world.
This book left me wanting a Pontiac Solstice and willing GM on towards world domination. It also left me asking myself, another rather more perplexing question. Which will be revealed in another blog…
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
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