It’s 2004, and MG Rover sales are nosediving. The company’s image was being pulled through the mud following the Phoenix 4’s self-inflicted pension crisis, and buyers have lost confidence. The company needed to get bums on seats and decided to engage in a little rabble-rousing.
This advert was the answer – to tell the TV viewers that buying MG Rover was actually an act of national duty, because it was pumping so much money back into UK PLC’s economy. A seemingly noble message – but too little, too late, and not nearly focused enough in a marketing sense.
Still, it either will bring a tear to the eye… or leave a bitter taste in your mouth.