It’s 2004, and MG Rover sales are nosediving. The company’s image was being pulled through the mud following the Phoenix 4’s self-inflicted pension crisis, and buyers have lost confidence. The company needed to get bums on seats and decided to engage in a little rabble-rousing.
This advert was the answer – to tell the TV viewers that buying MG Rover was actually an act of national duty, because it was pumping so much money back into UK PLC’s economy. A seemingly noble message – but too little, too late, and not nearly focused enough in a marketing sense.
Still, it either will bring a tear to the eye… or leave a bitter taste in your mouth.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- Opinion : Why Roy Haynes was ahead of his time - 20 February 2019
- Concepts and prototypes : Austin ADO22 (1966-1968) - 19 February 2019
- History : BMC, BL, Rover and other Development Codes - 19 February 2019