It’s 2004, and MG Rover sales are nosediving. The company’s image was being pulled through the mud following the Phoenix 4’s self-inflicted pension crisis, and buyers have lost confidence. The company needed to get bums on seats and decided to engage in a little rabble-rousing.
This advert was the answer – to tell the TV viewers that buying MG Rover was actually an act of national duty, because it was pumping so much money back into UK PLC’s economy. A seemingly noble message – but too little, too late, and not nearly focused enough in a marketing sense.
Still, it either will bring a tear to the eye… or leave a bitter taste in your mouth.
- Opinion : New Nissan Qashqai – why us Brits should get behind it - 19 June 2021
- Our Cars : Keith’s Rover 75 Tourer starts to take shape - 19 June 2021
- All the cars I’ve owned : Austin Allegro 1500 Super - 7 June 2021