Remember those prototype MGs and Rovers that looked like they were about to be confined to oblivion? Remember the kerfuffle about how they were going to be scrapped, and never seen again? Well, apparently it’s all a load of rubbish, and we need not worry about their future. Confirmation about their future safety, such as it was, came last week.
Carly Escritt, MG Motor UK’s PR and Events Manager, supplied me with this statement. It was a simple one: ‘MG Motor UK notes the recent social media speculation regarding heritage vehicles. MG confirms that the vehicles concerned continue to be safely stored at Longbridge.’ So that’s that – the cars are safe, and we can all move on with our lives. Thank you, Carly.
While I can’t say I’m not relieved that it took the threat of a BBC interview to get something out of MG’s management, I think it’s disappointing that this minor PR fiasco (which made it to the television, remember) couldn’t be turned around into something more positive with a more community-friendly statement that told us where they were going live, or what purpose they are going to serve.
After all, sitting behind a glass window in a St Modwen designed-shopping centre or somesuch isn’t really what we had in mind, when thinking of a future for these vehicles.
A dear friend of mine commented, ‘Congratulations on your recent TV appearance re the Longbridge situation. That item has at least raised the profile of the issue, which can only be a good thing. I was a little disappointed in Colin Corke’s contribution, which seemed if anything to support MG Motor/SAIC in “doing whatever they like with what they own”, rather than stressing the PR benefits of them being seen to do the right thing.’
I stand by my original position that these cars really do belong at the British Motor Museum at Gaydon. There, they would sit alongside cars such as the Triumph SD2, BL Technology ECV3 and Rover SD1 estate as important dead-ends in the firm’s history – tales of what might have been had things been different. The MG Rover RDX60 and Rover TCV prototype really do tell similar stories of paradise (perhaps) lost…
Let’s hope MG does the right thing, and starts talking to Gaydon.