Over to my mate Keith Adams’ AROnline site, for my daily fix. And, lo, what should sit at the top, but an UPDATED Mini history!
I won’t spoil it for you, not least because it’s an absolute fact-packed epic. Who needs a bedtime book, when you’ve got treasures like this.
But charging on through did open my eyes to a few reality checks. Such as, how the Mini nearly died in the mid-1980s… my era of Mini! The production folk wanted to get shot of it and hand over the space to more modern designs, that were easier and more efficient to produce. Such as the Metro.
At the same time, though, market research was underway at Austin Rover which revealed that most people thought the Mini was, well, already dead. They didn’t realise it was still in production.
Yet the research also revealed how fondly they still thought of it. Ker-ching, went the marketeers, never ones to miss the chance of making a buck. Result? The famous special edition plethora, which marked out the Mini’s final decade-and-a-half in existence.
These are the Minis I know, love, and collected brochures of as a kid. Designer, Park Lane, Sky Blue, Advantage (now THAT would be a buy), Check Mate… lord knows where the brochures are now, but I had the lot back in my yoof.
Wouldn’t have been the case if it wasn’t for the marketeers and researchers, though. Engineering would have got its way, and more Maestros made at the Mini’s expense. Shudder. For this reason, I’m going to have a cup of tea. In recognition of marketeers everywhere. Cheers.
- The cars : Innocenti Mini 90/120 (P53) development story - 4 March 2021
- Concepts and prototypes : MG Rover RDX60 (2000-2005) - 1 March 2021
- Opinion : Triumph’s missed supermini opportunity - 1 March 2021