With the news that Citroën is pulling the C5 out of the UK market following slow sales, we thought it the perfect opportunity to remind you of what the company was trying to achieve at the car’s launch back in 2008. The C5 MkII was introduced to fight at the heart of the middle market – the Mondeo and Vectra had ruled the roost in that sector for a long time, but Citroën, following the super-successful BX and Xantia, wanted to remain a big player.
However, that the market was changing and, off-script, companies like Audi, BMW and Mercedes-Benz were lapping up sales of cars bought by those who were previously known typified by the term “Mondeo man”. In a (fairly) humorous attempt to make play on this trend, those cunning French decided that it should try and beat the Germans at their own game, and appeal to us Teutonic-loving Brits – except that the ploy didn’t work and, try as it might, Citroën couldn’t get Britain’s middle-managers out of their A4s, 3 Series and C-Classes (more’s the pity). And the result was stark – in 2015, Citroën sold just 200 C5s in the UK… it was time to follow the Renault Laguna back to France.
A pity? Yes. We love choice here at AROnline and, with one fewer interesting option on the market, it’s time to wonder whether we really have seen the death of the ‘Dad car’ here in the UK.
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