Land Rover Classic has launched its ‘Reborn’ initiative for the Series I at Techno-Classica in Essen, Germany. The new programme, which showcases the products and services offered by the newly-formed division of Jaguar Land Rover, will see 25 prospective customers given the opportunity to buy an original Land Rover Series I directly from Land Rover Classic, restored to as-new standard.
Land Rover Classic’s team has drawn on decades of experience to hand-pick 25 Series I chassis from around the world. Each model will undergo a complete restoration according to the brand’s original 1948 factory specification and using Land Rover Classic Parts to preserve authenticity, and will be hand-built at the Solihull factory recently vacated by Land Rover Defender.
The ‘new’ Series Is will be offered in the choice of five original colours – Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red. Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic’s restoration team and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover’s new Classic workshop at Solihull.
Tim Hannig, Director, Jaguar Land Rover Classic, said: ‘The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers. It also demonstrates the business’ commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years.’