Jaguar Land Rover UK has reported its highest sales month ever in March, owing to desirable new product and continued strong demand. Jaguar Land Rover sold 17,773 vehicles in the UK in March, compared to 14,789 in March 2012 – an increase of 20%.
Land Rover’s sales success was led by the all-new Range Rover and Land Rover Freelander which were up 43% and 45% respectively with the Range Rover Evoque continuing to perform strongly up 9%.
Jaguar’s UK sales increase was driven primarily by the new XF Sportbrake, which accounted for almost 23% of Jaguar’s overall UK sales in March. Sales of the Jaguar XF saloon are consistent with figures for March 2012, indicating XF Sportbrake buyers are new to the Jaguar brand. With first deliveries to customers of the new Jaguar F-TYPE sports car scheduled for late April, Jaguar expects to welcome more and more customers to the brand in 2013.
The all-new Range Rover has been particularly well received with sales order books filling up quickly. In addition, reaction to the revised 13 MY Land Rover Freelander launched in quarter four of 2012 has been particularly positive. A combination of revised exterior styling, making the Freelander even sportier, combined with a redesigned interior has maintained its popularity as Land Rover’s entry-level model.