Keith Adams ponders on one of his favourite BL videos, the lovely Two More For The Road, starring the late Anton Rodgers and a trio of launch-spec Rover SD1s in the South of France…
But is it an innocent romp through the South of France, or something more sinister?
Two More For the Road
Thanks to the joys of the British Motor Industry Heritage Trust (BMIHT) and its range of retro-themed videos, we’re able to enjoy some of the stand-out cinematic moments from the best years of British Leyland. Here, we’re able to bask in the delights of the newly-launched Rover 2300 and 2600 as our hero Anton Rodgers dashes about the South of France chasing down the pretty girl of his dreams.
Two more for the Road – Part One
Two more for the road – Part Two
Although the car is most definitely the star of this short film, you can’t help but admire the way Anton Rodgers comes across as a hapless romantic, who concocts a connection with the young girl he’s chasing because they’re driving the same type of car. These days, it would be regarded as stalking, of course, but back in 1977, when the world was a gentler place, it was all good harmless fun.
The real purpose of this short film was to show off the new additions to the Rover SD1 family. The six-cylinder SD1s were launched more than a year after the V8 original had gone on sale, and this was an opportunity to sell the range in a positive way again. So, the car was paraded around the South of France in the hills to the north of Nice (the mountainous roads in the La Madone D’Utelle area), shown on open roads, and looking magnificent in such a lovely setting.
Former BL Press Relations Officer Ian Elliott recalls, ‘that film was shot by Rover Photographer Alan Luckett. He’d done hours of work on the continuity when David Bache decided to change the coachlines and, in theory, a lot of the footage was strictly unusable. But I think they turned a blind eye.’
Sit back, enjoy the video and let us know what you think.
- If you’d like the original, DVDs of this and many other adverts and promotional films are available from British Motor Industry Heritage Trust.