The Ford Mondeo is celebrating its 20th anniversary and more than 4.5 million sales in Europe, including 1,400,000 in the UK. To mark the occasion, the company has released a new video with voiceover by Ray Winstone.
The Mondeo was introduced in 1993 following a five-year, £3bn development programme and was named Car of the Year in 1994. The first generation car might have looked conservative, but it set was underpinned by an all-new suspension set-up, which blessed it with class-leading levels of ride, handling and steering.
It also was fitted with up-to-the-minute technology – for the time – including a standard driver’s airbag, an optional passenger airbag and offered traction control, adaptive damping, Anti-lock Braking System (ABS) and optional four-wheel drive. In 1996, a revised, restyled and lighter weight Mondeo delivered optional side airbags, which were standardised two years later together with four-channel ABS.
It was so popular it even became part of the English language, when Tony Blair coined the phrase ‘Mondeo Man’ to define a new voting class in the early part of the last decade.