MINI is extending its international production network by additional local production plants for select MINI models. Cars will be rolling off assembly lines beyond Europe for the first time later this year. Local production for the MINI Countryman is currently being prepared at the BMW plant in Chennai (formerly Madras).
The new MINI assembly facility has been brought on stream just a year after the start of MINI sales in India and will help to meet the steadily increasing demand for MINI cars in the Indian market. The first models to be locally produced in Chennai will be the MINI Cooper D Countryman and the MINI One Countryman.
At the start of 2012, MINI opened its first five showrooms for cars from the British brand in Delhi, Mumbai, Hyderabad and Bangalore, making India the 100th market in the global MINI sales network. A total of 302 cars were sold there in between March and December 2012. The Chennai production plant was built in March 2007 and has a production area covering around 13,000 square metres – it is located in the Mahindra World City business zone in the southwest of India, roughly 25 miles north west of Chennai.
Five of the seven models in the current MINI line-up are produced in Britain. The MINI plant in Oxford represents the central pillar in the BMW Group’s British production network, which also includes the Hams Hall engine factory in Birmingham and the press shop in Swindon.